Define your brand structure
Set up your profile with brand values, messaging rules, and optional guardrails. Give employees a strong base, not a script.
How it works: from setup to impact
Build a consistent and authentic marketing channel through your employees voices.
1. Setup your brand
Start by creating a strong foundation that shapes every post your employees will share. Define your content pillars, brand values, and key points of view (POVs) to ensure every message reflects your strategy and brings real perspective. Add guardrails where needed, and optionally connect a custom domain to keep tracking links on-brand.
Add Content Pillars and POVs
Define the strategic themes and viewpoints your brand wants to be known for. This helps guide post suggestions toward consistent, on-brand thought leadership.
2. Invite employees to personalize their profile
Each employee defines their role, interests, and preferred tone of voice on LinkedIn. Heyoo uses this input to craft post suggestions that feel natural, not templated or forced. The result is content that sounds like them, not like a corporate broadcast.
Set voice and writing style
Employees choose how they like to post, from tone and length to expression style and emoji use. This helps Heyoo generate posts that match how they naturally write.
Highlight topics and interests
Employees add what they care about, from team culture to industry trends. Heyoo turns these inputs into content suggestions that feel personal and relevant.
3. Launch campaigns
Launch campaigns around anything you want employees to amplify, either immediately or scheduled for later. On launch, everyone gets notified to share and receives three tailored and unique post-suggestions. For Thought Leaders, content managers can refine and manage the posts to support more strategic positioning.
Turn one campaign into hundreds of posts
Marketing creates a single campaign. Each employee receives three post suggestions tailored to their role, tone and interests. No chasing, no copy-paste.
Tweak, personalize or post instantly
Employees choose a suggestion and can share it right away, or fine-tune it using Heyoo’s powerful editing tools to make it fully their own.
4. Track results and reward what works
Track every campaign to see what’s working and who’s driving impact. Measure shares, clicks, top content, and key contributors. Leaderboards and optional rewards keep momentum high and build a sharing habit that lasts.
Spot who’s driving real impact
Go beyond clicks. Track shares and see which campaigns and contributors deliver true reach and results.
Fuel momentum with recognition
Highlight internal champions and keep energy high with points, leaderboards, or real rewards.
FAQs
Frequently Asked Questions
Got a quick question? Our fast FAQs are here to help you find answers in no time. Still stuck? You can always book a quick call with one of our experts.
Heyoo.ai is plug and play. You can set up your first campaign in under 30 minutes. The platform automates onboarding and sends out post suggestions via email, Slack, Microsoft Teams and more. No training or manual follow-up is required.
Marketing defines the brand voice, content themes and campaign objectives. Post suggestions follow these settings while still allowing employees to tailor content to their own voice and perspective.
Yes. Heyoo.ai supports both ongoing and one-off campaigns such as product launches, hiring drives or event promotion. Each campaign includes clear calls to action and tracks measurable outcomes like signups, clicks or leads.
Heyoo.ai combines the company’s strategic point of view with each employee’s individual voice and interests. This means every LinkedIn post reflects both the brand’s positioning and the personal perspective of the employee. It leads to content that is more authentic, relevant and trusted by the employee's network.
Heyoo.ai transforms employees into credible industry voices by guiding them to share expert content in their own tone and context. It supports strategic content themes and makes thought leadership scalable by aligning individual posts to company messaging, while keeping each one personal and engaging.
Yes. Heyoo.ai can be used as part of your ongoing content strategy. In addition to one-off campaigns, you can run continuous content tracks around hiring, brand visibility, customer success or strategic themes. It creates a steady stream of employee-led content that supports wider marketing and business goals.
